Terms of Service

These Terms take effect when posted within the Service or otherwise made available to users. By agreeing to these Terms during registration, or by accessing or using the Service, you accept these Terms, and a service agreement is formed between you and the Company. Matters not addressed in these Terms are governed by any product-specific terms, usage policies, plan descriptions, operating policies, and applicable law. Where a product-specific term or policy conflicts with these Terms, that term or policy prevails only to the extent it is not unfavorable to the user; any content unfavorable to the user takes effect only where it has gone through the amendment procedures required by these Terms and applicable law.

For purposes of these Terms: (1) "Service" means all services provided by the Company under the name "Statlane" for the collection, integration, and analysis of multi-channel advertising and visitor behavioral data. (2) "User" means any person who uses the Service, whether a member or non-member. (3) "Member" means a business or individual that has entered into a service agreement with the Company and been issued an account. (4) "Content" means any text, images, data, or other materials that a user uploads, inputs, or provides through connectors. (5) "Paid Service" means the subscription plans and add-on features the Company offers for a fee. (6) "Connector" means the integration functionality used to link data from third-party channels such as Naver into the Service. (7) "Visitor" means an end user of a Member's website or service whose behavioral data is collected. (8) "collector" means the collection script or module (t.statlane.kr) provided by the Company to collect Visitor behavioral data.

The Company provides features including integrated reporting and analysis of multi-channel advertising performance, integration of third-party channel data through connectors, collection and analysis of visitor behavioral data via the collector, and reports and dashboards. The specific composition and scope of features are as described in the applicable plan and within the Service. The Company may, only where there is a substantial reason such as service improvement or technical necessity, modify or discontinue all or part of the Service after prior notice. Where the content of a Paid Service is reduced or changed to the user's disadvantage, the user may terminate the agreement and receive a refund of the fee corresponding to the remaining period. Where the Company modifies or discontinues the Service, it will, to the extent permitted by applicable law, provide advance notice of the reasons and content through the Service or by email; in unavoidable cases such as urgent incident response or security events, notice may be given promptly afterward. If a Paid Service suffers a suspension or malfunction for 4 or more consecutive hours due to a cause attributable to the Company, or if the cumulative malfunction time in one month exceeds the time prescribed by the Consumer Dispute Resolution Criteria, the Company will extend the service period by a time equivalent to the malfunction or refund the corresponding fee, and compensate for damages in accordance with the applicable criteria.

The Service is a business-to-business service intended for commercial use and is, as a rule, available to businesses or individuals engaged in business. Registration is limited to one account per person or business, and users must register with accurate, real information. The Company may decline an application or later terminate the agreement if a user (a) impersonates another or provides false information, (b) violates these Terms or applicable law, or (c) fails to meet the eligibility requirements set by the Company. A user who loses eligibility may have their access restricted or their agreement terminated.

The Service is a business-to-business service intended for businesses, and children under the age of 14 may not register as members. A minor who wishes to use the Service or purchase a Paid Service must obtain the consent of a legal guardian. An agreement or payment entered into by a minor without the consent of a legal guardian may be cancelled by the minor or the legal guardian pursuant to Article 5 of the Korean Civil Act. The Company will take the protective measures required by applicable law in connection with payments by minors.

You are responsible for maintaining the security of your account and password and must not allow any third party to use them. You must not create or use an account by impersonating another person or misappropriating another's information. If you become aware that your account has been compromised or is being used by a third party without authorization, you must immediately notify the Company and follow its instructions. To the extent permitted by applicable law, the Company is not responsible for any disadvantage arising from your failure to give such notice or to follow the Company's instructions after notice.

The Company offers paid plans on a recurring subscription basis; the specific fees, billing cycles, and feature composition are as posted on the plan page. When you subscribe to a Paid Service and register a payment method, you will be charged automatically at each billing cycle (auto-renewal) until you cancel or the Company discontinues the Service. The Company will notify you of the scheduled payment date and amount by email or otherwise at least 7 days before each auto-renewal charge. If the Company changes its fees or billing terms, it will give you advance notice of the change and its effective date, and if you do not agree to the change you may cancel before the next billing cycle. You must pay fees using a credit card or other payment method accepted by the Company, and you are responsible for the validity and accuracy of your payment method.

Under Article 17 of the Korean Act on the Consumer Protection in Electronic Commerce, you may withdraw your subscription within 7 days from the date you receive the written (including electronic) terms of the agreement or the date the Service becomes available. However, where the provision of digital content or a divisible service has commenced, withdrawal may be restricted as to that portion (Article 17(2)5 of the same Act), and the Company will clearly disclose this and obtain your consent before provision begins. To apply the withdrawal restriction under Article 17(2)5, the Company provides measures to prevent obstruction of withdrawal as prescribed by the Enforcement Decree of the Act on the Consumer Protection in Electronic Commerce, such as offering a free trial or time-limited access to certain features; if the Company does not provide such measures, you may withdraw your subscription notwithstanding that restriction. The Company will refund any unused portion of a Paid Service and any overpayment. Refunds are, as a rule, processed to the original payment method within 3 business days from the date the Company confirms the withdrawal or refund request. If the Company delays a refund without justifiable cause, it will also pay delay damages for the period of delay, calculated at the delay interest rate prescribed by the Act on the Consumer Protection in Electronic Commerce and its subordinate statutes. If you cancel mid-term, the Company will refund the fee corresponding to the remaining period after deducting any penalty permitted by applicable law, which shall not exceed 10% of the total fee.

The Company provides connectors to integrate data from third-party channels such as Naver, and by using a connector you may link that channel's account and data to the Service. You must comply with the API terms and policies of each third-party channel, and you are responsible for any liability arising from a breach thereof. Changes to a third-party channel's policies, service outages, or discontinuation of API provision may restrict or suspend all or part of the connector functionality, and the Company is not responsible, to the extent permitted by applicable law, for outages attributable to such third-party services. You may revoke the access permissions granted for integration at any time.

In using the Service, you must not: (1) reverse engineer, decompile, or disassemble the Service or its software, or extract its source code; (2) scrape, crawl, or bulk-collect data from the Service by automated means without the Company's prior consent; (3) interfere with the normal operation of the Service or impose an excessive load on its servers or networks; (4) infringe the intellectual property, privacy, or other rights of any third party; (5) engage in any conduct that violates applicable law or these Terms; or (6) engage in any other conduct that the Company reasonably deems inappropriate and has notified in advance.

All intellectual property rights in the Service and in the software, designs, trademarks, documentation, and databases included in it belong to the Company or its licensors. The Company grants you a non-transferable, non-exclusive license to use the Service within the scope of its intended purpose for the duration of the valid agreement. You may not, without the Company's prior written consent, reproduce, distribute, transmit, display, sell, or lease the Service or its materials, or create derivative works, or otherwise use them beyond the scope of the license.

Rights in the Content and data that you upload to the Service or link or collect through connectors or the collector belong to you or the rightful owner. You grant the Company a license to store, process, analyze, and display such Content solely for the purpose of providing and maintaining the Service and delivering reports and analyses to you. Where the Company uses Content to improve the Service or to train and enhance artificial intelligence models, such use is limited to statistical or de-identified data that excludes Visitors' personal data. With respect to the processing of visitor behavioral data, you (the tenant) act as the personal data controller under the Personal Information Protection Act, and the Company acts as a processor handling the data on your behalf; the Company will enter into a data processing agreement (DPA) with you, and the purpose, items, and period of processing and matters concerning sub-entrustment are governed by that agreement and the Privacy Policy. To provide the Service, the Company may sub-entrust the processing of personal data to third parties, including AI providers and cloud regions located outside Korea; the list of sub-processors is disclosed in the Privacy Policy, and you consent to such sub-entrustment. The Company stores your data (including personal data) within the Republic of Korea. However, certain stateless computations may be performed in a Japan region (which does not constitute storage), and for AI generation and analytical inference, analysis queries and uploaded images may be transmitted transiently to AI providers located in the United States solely for the purpose of processing; details are governed by the Privacy Policy.

To the extent permitted by applicable law, the Company provides the Service on an "as is" and "as available" basis. The Company does not warrant that the Service will be fit for any particular purpose, that data or analytical results will be complete or accurate, or that the Service will be provided without interruption, delay, or error. Analytical results and predictions provided by the Service are for reference only, and you are responsible for your own business decisions. This section applies only to the extent that mandatory consumer-protection provisions of applicable law do not require otherwise.

To the extent permitted by applicable law, the Company is not liable for any indirect, special, or consequential damages, lost profits, or damages arising from loss of data. The Company's total aggregate liability to you is limited, to the extent permitted by applicable law, to the total amount of fees you actually paid to the Company during the three months immediately preceding the date on which the damage arose. The preceding limitations do not apply to damages caused by the Company's willful misconduct or gross negligence, to damages arising from a violation of the Personal Information Protection Act, or to any liability that cannot be limited or excluded under applicable law. Where mandatory consumer-protection provisions conflict with this section, those provisions prevail.

If a claim, lawsuit, or objection is brought against the Company by a third party arising from your breach of these Terms or applicable law, or from your Content or data, you must resolve it at your own cost and responsibility and, to the extent permitted by applicable law, indemnify the Company for any resulting damages (including reasonable attorneys' fees). The Company will promptly notify you of any such claim, and you will cooperate in good faith with the Company in the defense.

You may terminate the agreement at any time through the procedures within the Service or the method the Company provides. If you breach these Terms or applicable law, the Company may demand that you cure the breach and, if it is not cured within a reasonable period, restrict your use or terminate the agreement. However, where the nature of the breach makes cure impossible or is likely to cause serious harm to the Company, other users, or a third party — including (1) hacking, distribution of malicious code, or other intrusion against the Service, servers, or networks; (2) distribution of unlawful information prohibited by law; (3) infringement of the data or personal data of other users or Visitors; or (4) any other comparably serious breach — the Company may restrict use or terminate immediately without prior demand. Where the agreement ends for reasons attributable to the Company, the Company will refund the fee corresponding to the remaining period. Even where the agreement is terminated due to your breach of these Terms, the Company will refund the balance of the fee for the unrendered period after deducting the penalty under Section 8.7 and the damages the Company actually incurred, and will not forfeit the entire fee for the remaining period. Upon termination, the Company will delete your data except for retention periods required by applicable law and the Privacy Policy, and you are responsible for backing up any necessary data before termination.

The Company and the user will consult with each other in good faith to amicably resolve any dispute arising from use of the Service. If a dispute is not resolved through consultation, the parties may use the mediation procedures of relevant institutions before litigation. Pursuant to Article 60 of the Framework Act on Consumers and other applicable laws, you may apply for mediation to the Korea Consumer Agency (Consumer Dispute Mediation Committee), the Content Dispute Resolution Committee under the Content Industry Promotion Act, or the Electronic Document and Electronic Transaction Dispute Mediation Committee. Any dispute not resolved through mediation or consultation is subject to the governing law and jurisdiction under Section 17.

The Company may amend these Terms to the extent it does not violate applicable law. When amending these Terms, the Company will announce the effective date and the reasons for the amendment through the Service or by email at least 7 days before the effective date. For changes that are unfavorable to users or material, the Company will provide notice at least 30 days in advance and present it in a way that is easy for users to recognize. If, when giving such notice, the Company has clearly stated that a user who does not expressly object within the notice period will be deemed to have agreed, and the user does not object, the user will be deemed to have agreed to the amended Terms. If you do not agree to the amended Terms, you may terminate the agreement.

Inquiries about the Service may be submitted through the customer support or email channels that the Company posts within the Service. The Company's trade name is Divine Company and its business registration number is 572-19-01127, with its address at Unit 307, Building 3, 713 Bugaksan-ro, Seongbuk-gu, Seoul, Republic of Korea; the representative, mail-order business registration number, customer support contact details, and personal data protection officer are as set out in the business information the Company posts within the Service.